About Us

Our Founder Dr. Bob Smith – Inventor. Skier. Icon.

An orthodontist with a passion for powder, Dr. Bob Smith revolutionized snowsports from his kitchen table. Frustrated by fogged-up goggles, he used dental tools, glue, and foam to create the first-ever anti-fog, double-lens ski goggle.

He tested them in chest-deep powder, traded them for lift tickets at Alta, and filed the first patent in 1966—kickstarting a legacy of innovation.

Bob wasn’t just an inventor. He was the original ski bum—living for the descent and changing the way we see the mountain.

A Heritage of Innovation

Since day 1 innovation has been the heartbeat of Smith—born on the mountain and built in the lab. From game-changing goggles to groundbreaking eyewear, we’ve never stopped pushing what’s possible.

60-70s - The modern day snow goggle is born...

with the first-ever thermo-sealed, anti-fog snow goggle. A revolution in vision begins—crafted by a skier, for skiers. Smith goggles become a must-have on the slopes, gaining loyal fans in powder-rich communities.

70-80s: An instant icon

Smith pushes lens technology forward, introducing new materials and active venting systems with the launch of the instantly iconic Turbofan. Performance eyewear evolves to meet the demands of a growing outdoor community.

80-90- Let’s roll

In 1984 SMITH patents the Roll Off film advance system for moto goggles giving riders mud and dust-free vision on demand.

90-00 - The first to change

SMITH invents the first interchangeable lens systems for sunglasses with the Slider 01 becoming a leader in adaptable performance gear.

00- 10s- Change is easy

I/O goggle—the first snow goggle with intuitive interchangeable lenses. Refining how riders adapt to changing conditions and setting a new benchmark in goggle design.

‘10-’20s: A decade of Next level perception

With the introduction of Birdseye technology in the 4D Mag and ChromaPop™ lens technology - SMITH delivers unmatched clarity and color expanding the limits of field of view - setting a new industry standard.

Smith expands into helmets, uniting protection, style, and performance.

A perfect fit

Debuting the first-to-market custom crafted 3D printed snow goggle. Which addressed the vast range of face shapes and features while eliminating the one-size fits all approach to gear.

Fueled by Curiosity, Proven by 50+ Patents

From the first thermo-sealed snow goggle to the first interchangeable lens sunglasses, SMITH has led with purpose-driven innovation. With over 50 utility patents, every breakthrough reflects our commitment to solving real problems for real riders.